In this episode, we go behind the scenes of Hartford HealthCare's 2021 holiday TV commercial which was shot in Connecticut and focuses on the gift of vaccination.
Steve Coates' guests are Helayne Lightstone, senior director of branding Hartford HealthCare, and Reem Nouh, senior vice president of healthcare marketing at Adams & Knight, Hartford HealthCare’s creative partner.
They give us their unique perspective - which describes their partnership and how their teams successfully take a simple idea from its inception through to the end result - a powerful 30 second TV spot – one that not only evokes emotion but achieves every advertiser’s goal – encouraging viewers like us to take action.
Watch Hartford HealthCare's 2021 holiday TV spot here or go to HartfordHealthCare.org/brand
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